Iceland Foods: Life in the Freezer Cabinet
External Rating53%
201360 dkSona Erdi

Iceland Foods: Life in the Freezer Cabinet

Kanal:BBC Two

Önceki Bölüm

S01E03 - "Episode 3"

Yayinlandi: Nov 4, 2013, 9:00 PM

Sonraki Bölüm

Dizi Sona Erdi

Açıklama

Malcolm Walker, maverick CEO of Iceland supermarket, opens the doors to his frozen empire.

Detaylar

Durum
Sona Erdi
Dil
English
Süre
60 min
İlk Yayin
October 21, 2013
Final
November 4, 2013
Yayin Programi
Monday saat 21:00

Harici Bağlantılar

Bölümler (1 Sezon · 3 Bölüm)

Episode 1

Christmas is the most competitive time of the supermarket calendar and shop floor staff need to make sure that Iceland does well. At stake is ÂŁ10,000 cash in a briefcase, hand-delivered by Malcolm. But the new year brings a crisis with the alleged discovery of horse meat in Iceland beefburgers.

Oct 21, 2013

60 dk

Episode 2

Keith, the company's long-suffering PR expert, is left dealing with an email inbox peppered with some imaginatively-written complaints. Winning back public trust is not going to be easy, but can a half-price sale on burgers get people buying them again?Despite the uncertainty, Malcolm's pressing ahead with opening a new store in the former mining town of Treorchy in Wales. Meanwhile, senior buyer Alastair needs to find an attention-grabbing name for his newest product - prawns in a rice crispy-style batter.

Oct 28, 2013

60 dk

Episode 3

CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company's image and cost millions in sales. He is relaunching the business and needs a game-changing TV advert. Septuagenarian Iceland ad veteran, Tom - the mastermind behind Iceland's memorable Kerry Katona ads - is pitching against a trendy London advertising agency. Who will get the green light to go ahead with the next campaign?

Nov 4, 2013

60 dk

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