Viagra: The Little Blue Pill That Changed the World

Sender:discovery+

Medizin

Vorherige Episode

S01E03 - "The Hard Truth"

Ausgestrahlt am Aug 12, 2022, 12:00 PM

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Beschreibung

The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Details

Status: Noch offen
Sprache: English
Laufzeit: 45 min
Erstausstrahlung: August 12, 2022

Externe Links

Episoden (1 Staffel · 3 Episoden)

The Hard Science

In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.

Aug 12, 2022

42 Min.

The Hard Sell

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

Aug 12, 2022

44 Min.

The Hard Truth

In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.

Aug 12, 2022

48 Min.