External Rating18%
199850 minFinalizada

The Cola Conquest

Cadena:CBC

Episodio Anterior

S01E03 - "Cola-Colonization"

Emitido el Sep 10, 1998, 12:00 AM

Próximo Episodio

Serie Finalizada

Descripción

Shot in the U.S., Canada, Russia, England, France, Mexico, Papua New Guinea, the Sahara Desert and China, The Cola Conquest takes us from Coke's invention by a morphine-addicted Civil War vet to the brink of the 21st century. Along the way, we explore the delicious paradox at the heart of Coke: How does a soft drink, more than 99% sweetened water, come to wield enormous power and assume such significance in so many people's lives?

Detalles

Estado
Finalizada
Idioma
English
Duración
50 min
Estreno
September 7, 1998
Finalizado
September 9, 1998
Horario
Monday, Tuesday, Wednesday a las 0:00

Enlaces Externos

Episodios (1 Temporada · 3 Episodios)

The Big Sell

Through a century of image-making with master artists — including the creation of our modern version of Santa — Coke sheds its patent medicine image to become first the drink for young moderns, and finally the most recognized brand name on earth. Coke's success spawns numerous imitators, including Pepsi, which is just another cola until it targets the "Pepsi Generation." With Pepsi's launch of the Michael Jackson campaign, the Cola Wars explode.

Sep 7, 1998

50 min

Cola War and Peace

During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall falls, Coca-Cola is there passing out "the taste of freedom." Back at home, Coca-Cola plays a significant role in the American Civil Rights movement and offers a Vietnam War-weary nation the ultimate commercial for world peace.

Sep 8, 1998

50 min

Cola-Colonization

Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke — and Pepsi — are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of Papua New Guinea to the "Coca-Cola Olympics" in Atlanta, we see the globalization of American pop culture, and corporate influence on the souls of nations.

Sep 9, 1998

50 min

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