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2025Terminata

The Sneaker Boom

Rete:Crave

Episodio Precedente

S01E05 - "Episode 5"

Andato in onda il Nov 22, 2025, 5:00 AM

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Descrizione

Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.

Dettagli

Stato
Terminata
Lingua
English
Prima TV
November 21, 2025
Terminata
November 21, 2025

Link Esterni

Episodi (1 Stagione · 5 Episodi)

Episode 1

As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.

Nov 21, 2025

Episode 2

As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.

Nov 21, 2025

Episode 3

After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.

Nov 21, 2025

Episode 4

In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.

Nov 21, 2025

Episode 5

Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.

Nov 21, 2025

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