Viagra: The Little Blue Pill That Changed the World

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Episódio Anterior

S01E03 - "The Hard Truth"

Foi ao ar em Aug 12, 2022, 12:00 PM

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Descrição

The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Detalhes

Status: A Ser Determinado
Idioma: English
Duração: 45 min
Estreia: August 12, 2022

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Episódios (1 Temporada · 3 Episódios)

The Hard Science

In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.

Aug 12, 2022

42 min

The Hard Sell

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

Aug 12, 2022

44 min

The Hard Truth

In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.

Aug 12, 2022

48 min