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S01E03 - "The New Cool"
Aired on Jul 8, 2014, 8:00 PM
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Description
Today, it is taken for granted that many shop assistants are women, but 150 years ago, being served by a shopgirl was a strange new phenomenon, and the story of how an army of women swept on to shop floors is a fascinating one. Dr. Pamela Cox presents this three-part series following the journey of the shopgirl from an almost invisible figure in stark Victorian stores, to being the beating heart of modern shops. With retail the biggest private sector employer in the UK today, this series charts how shopgirls have been central to Britain's retail revolution and at the cutting edge of social change.
Episodes (1 Season · 3 Episodes)
E1
Here Come the Girls
Dr Pamela Cox charts the history of the shopgirl. She begins in the mid-19th century, when shops were owned and staffed by men.
Jun 24, 2014
60 min
E2
Revolution on the Floor
Dr Pamela Cox charts the history of the shopgirl. Revealing how the life of the shopgirl was revolutionised in the early 20th century.
Jul 1, 2014
60 min
E3
The New Cool
Dr Pamela Cox charts the history of the shopgirl. She looks at how shopgirls threw off their staid reputation to become hip in the second half of the 20th century.
Jul 8, 2014
60 min
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