External Rating6%
2025Ended

The Sneaker Boom

Network:Crave

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S01E05 - "Episode 5"

Aired on Nov 22, 2025, 5:00 AM

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Description

Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.

Details

Status
Ended
Language
English
Premiered
November 21, 2025
Ended
November 21, 2025

External Links

Episodes (1 Season · 5 Episodes)

Episode 1

As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.

Nov 21, 2025

Episode 2

As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.

Nov 21, 2025

Episode 3

After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.

Nov 21, 2025

Episode 4

In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.

Nov 21, 2025

Episode 5

Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.

Nov 21, 2025

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